It's a rainy Wednesday night and I pull up to the NIKE clubhouse drenched, but on a mission. My mission, to get a sneak peak of the new Hyper Adapts. Now if you know me, you know I've had a borderline obsession with the NIKE air mags of Back to the Future. A shoe that ties itself?? How could you not be excited about this?? The minute I heard rumblings of the Hyper Adapt, I was determined to see it for myself.
Thanks to my good friends at NIKE, I got my chance. The minute I entered the room I knew I was in for a treat. Slipping the shoe on was orgasmic. Soft as ever and just the right fit. I felt like Cinderella minus the pumpkin carriage; but that wasn't the end. After pressing a little button on the shoe, it began to tighten while a noise I can only describe as a power rangers action tune chimed in the air. It's as if the shoe knew exactly when to stop and precisely how they felt on your feet. It was truly something remarkable.
New York City will soon receive a significant upgrade to its already substantial sneaker head paradise thanks to Nike. Following the recent frenzy surrounding the news of Nike opening its doors to another Soho location. GENT was able to attend their premier launch event on Thursday night, showcasing Nike’s newest five-story heaven filled with footwear, apparel and the the best Gin and tonics I could ask for.
By 8pm the liquor was flowing and my assistant was stumbling but that didn't stop us from being in awe of Nikes newest establishment. Sneaker head heaven as some called it, filled with a who's who of fashion, music, and the bloggersphere. With just the right tunes playing to get you in a groove and decadent finger foods, Nikes SOHO launch event went off without a hitch. With the bell of the ball (The Airforce 1 Special Fields) I knew I was in the right place. Not one to be the biggest sneaker enthusiast around, I appreciate Nikes latest foray into the "fashionistas sneaker" with its reveal earlier this month shooting it right to the top of my Christmas list, I knew it would cause some waves.
From Fabolous and Victor Cruz to Chanel Iman, the hottest stars made appearances to the event. To check out more images of the launch, click the tab below to head to our events section.